What exactly is Ecommerce?
e-Commerce is an acronym for electronic commerce. It refers to the conduct of business activities through the application of technology.

Technology in business can refer to any form of business function such as finance, HR, IT, procurement, etc. Our focus is on the applicable value of the internet and web proliferation to business. This can be simplified as the value of accessibility, networking, cost effectiveness and competitiveness.

Strategy?
Strategy, in our business context, refers to the overall view of a particular business function and its intended/expected benefit to the business. This then focuses on what needs to be done, by when it must be done and what the expected outcome is in relation to business value.

Our view on valuable strategies in the context of e-business is on ecommerece, marketing, content management(especially in view of legislation), and the application of technology. South Africa has legislated the use of technology in business, and so has many other international jurisdictions and compliance to these pieces of legislation is key to many businesses.

What kind of Marketing?
The web and mobility brings fascinating areas for innovation and growth for businesses. Our view is the extension of traditional marketing efforts to offer a unified view of the business across all business and sales channels.

Integration with and extending these initiatives on the web is critical, especially brand positioning and offering consistency throughout the business. This then implies taking advantage of the web specific tactics to maximise the return.

Tell more about Web Analytics.
All business functions have targets and expected returns. Ecommerce, like any other business function, must have targets and be measured against these as an indication of success.

Web analytics is the means by which ecommerce activities are measured against business objectives. Different metrics are set and measured over the business objectives. Web analytics is therefore a statistical means by which business performance is measured in the ecommerce environment.